The new hires bring appssavvy’s employee base to more than 25 employees, which is a number that has tripled year-over-year.
In addition to their employee growth, founder and CEO of appssavvy, Chris Cunningham, also announced that they have recently surpassed 100 social media application campaigns involving major brands representing every major advertising category, including automotive, beer [...]
U.S. affiliate marketing spend is expected to grow from $1.9 billion in 2009 to $4 billion by 2014, with a compound annual growth rate (CAGR) of 16% from 2009 to 2014, according to a recent study by Forrester Research. Forrester Research interviewed “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Peformance Marketing Alliance, [...]
Burst Media has announced today the promotion of Chuck Moran to the position of CMO. Mr. Moran joined Burst in 2001 as Market Research Manager and has since advanced to VP of Marketing.
Burst Media’s President and CEO, Jarvis Coffin said, “Chuck’s extensive industry knowledge and experience has played a vital role in our success over [...]
During 2008 and the first eight months of 2009, Lotame examined over 100 rich-media campaigns it ran and found that social media advertising does not perform nearly as well as ads running on non-social sites. Their study showed lower click through rates on sites like Bebo and Flixster.
They compared their data with the industry standard [...]
MedaiWhiz has announced that they have added to its management team and client service offering with the appointment of Gerry Bavaro and Mitch Tuch.
Gerry Bavaro will be the SVP, General Manger of Search Marketing services, which he will oversee and promote the growth of MediaWhiz’s search engine and marketing products and services.
Mitch Tuch will be [...]
appssavvy will be hosting a new event with representatives from leading brands and agencies, publishers and developers of social media on October 20th entitled: Whiteboarding the Future of Social Media. According to the appssavvy blog, the event is “designed to deliver answers, spur ideas and share key lessons from real-life social media efforts”.
As most people know, the main attractions at Times Square are the video billboards, which include Clear Channel’s Spectacolor HD sign, ABC SuperSign, the Nasdaq monitor and News Corp’s Astrovision Sign. AdWeek reports that a newly-formed ad network called Times Square Domination will now make it easier for brands to simultaneously advertiser across them.
The new [...]
Sedo has announced today that it has acquired Oklahoma City-based ParkingPanel.com, a domain monetization service provider. ParkingPanel.com offers domain owners multi-variant template optimization, semantic meaning-based analysis, and advertising matching.
Sedo plans to incorporate the ParkingPanel technology into the Sedo brand, and transitioning ParkPanel’s members to Sedo’s platform by the end of the month.
Rumors are circulating that AOL is planning to close its mobile advertising network, Third Screen Media, which it acquired for a reported $80 million in 2007.
Reports are circling that AOL has not renewed deals with their existing publishers for the mobile ad network. Sources also say that they’re not adding new publishers and that a [...]
Lotame recently hired Jody Salamirad as their Director of West Coast Sales. Previously Salamirad was at Glam Media in LA, where she was the National Entertainment Director since 2007, and Southwest Style Director since January 2009 overseeing the L.A. region. Prior to Glam, Ms. Salamirad was Director of West Coast Sales for IZEA (formerly PayPerPost), [...]