Adify has announced the introduction of interstitial, roadblocks and overlay ad units for brand marketers to reach more than 12,000 hand-selected websites across more than 200 vertical ad networks.
According to Russ Fradin, founder and CEO of Adify, “Due to a complex sales process, interactive ad units, interstitials, and roadblocks are typically sold on a direct basis by individual publishers. This makes it very difficult to buy those effective formats on a wide scale and limits the audience that can engage with those ads.”
Adify will also host a panel at MIXX on the 2010 Advertising Roadmap on Monday, September 21 to discuss the integration and use of innovative new formats for online advertising.
Adify Corporation is a vertical ad network management and media services company that is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises.