The Rubicon Project has secured its third round of investment lead by NBC Universal’s Peacock Fund. Peacock provided $6 million, with the remaining provided by previous investors Clearstone Venture Partners and Mayfield Fund. In total, The Rubicon Project has now raised $42 million.
This news comes on the heels of their recent acquisition of Others Online last week, and according to founder and CEO Frank Addante, the new investment will go towards further acquisitions. Addante says that there are five categories that they are targeting for acquisitions, which include optimization and data, international, mobile, video and local.
NBCU apparently expressed interest in Rubicon because “they sit between publishers and ad networks and therefore collect tons of information… they can possibly double publishers’ CPMs is what made them attractive to us”, says an NBCU source.