ScanScout, one of the leading online video ad networks, has introduced a new ad unit called the Super Pre-Roll, which the company says is a more interactive unit than the typical online video ads.
A Super Pre-Roll will take a company’s existing TV ad and place multiple interactive ‘overlay’ placements on top of it. The overlays [...]
TRAFFIQ has announced the appointment of Steve Felsher to its Board of Advisors. Mr. Felsher previously served as the Vice Chairman and Chief Financial Officer-Worldwide of Grey Global Group Inc. He oversaw the acquisition of Grey Global Group by WPP Group plc.
Six newspapers in Pittsburgh have formed an ad network that reaches over one million unduplicated readers called the Greater Pittsburgh Newspaper Network.
The newspaper companies within the newly formed ad network include, the Beaver County Times, the Butler Eagle, the Indiana Gazette, the Pittsburgh Post-Gazette, Trib Total Media and the Washington Observer-Reporter.
The newly formed ad network [...]
Federated Media Publishing, a digital media ad sales rep firm that helps advertisers and marketers reach consumers on targeted blogs and websites, has named Deanna Brown as its president and COO. Prior to Federated Media, Brown served as the president at Scripps Networks Digital, and also held vice president and general manager titles at Yahoo [...]
Jambo Media, LLC, an online video solutions provide, has announced today that it has selected content delivery network (CDN) services from Limelight Networks Inc. to power all of Jambo’s video properties, which include the Jambo Video Network and JamboTV.com. Jambo Media serves more than 2 million daily video plays and supports video on more than [...]
A recent phone-based survey of 1,000 Internet users found that 66 percent did not want web sites to show ads to them that are tailored to their interests. In fact, 73 percent said that they thought the practice of customizing ads based on their previous online behavior was “not OK.”
In addition, 92 percent of all [...]