ScanScout, one of the leading online video ad networks, has introduced a new ad unit called the Super Pre-Roll, which the company says is a more interactive unit than the typical online video ads.
A Super Pre-Roll will take a company’s existing TV ad and place multiple interactive ‘overlay’ placements on top of it. The overlays [...]
TRAFFIQ has announced the appointment of Steve Felsher to its Board of Advisors. Mr. Felsher previously served as the Vice Chairman and Chief Financial Officer-Worldwide of Grey Global Group Inc. He oversaw the acquisition of Grey Global Group by WPP Group plc.
Six newspapers in Pittsburgh have formed an ad network that reaches over one million unduplicated readers called the Greater Pittsburgh Newspaper Network.
The newspaper companies within the newly formed ad network include, the Beaver County Times, the Butler Eagle, the Indiana Gazette, the Pittsburgh Post-Gazette, Trib Total Media and the Washington Observer-Reporter.
The newly formed ad network [...]
Federated Media Publishing, a digital media ad sales rep firm that helps advertisers and marketers reach consumers on targeted blogs and websites, has named Deanna Brown as its president and COO. Prior to Federated Media, Brown served as the president at Scripps Networks Digital, and also held vice president and general manager titles at Yahoo [...]
Jambo Media, LLC, an online video solutions provide, has announced today that it has selected content delivery network (CDN) services from Limelight Networks Inc. to power all of Jambo’s video properties, which include the Jambo Video Network and JamboTV.com. Jambo Media serves more than 2 million daily video plays and supports video on more than [...]
A recent phone-based survey of 1,000 Internet users found that 66 percent did not want web sites to show ads to them that are tailored to their interests. In fact, 73 percent said that they thought the practice of customizing ads based on their previous online behavior was “not OK.”
In addition, 92 percent of all [...]
The new hires bring appssavvy’s employee base to more than 25 employees, which is a number that has tripled year-over-year.
In addition to their employee growth, founder and CEO of appssavvy, Chris Cunningham, also announced that they have recently surpassed 100 social media application campaigns involving major brands representing every major advertising category, including automotive, beer [...]
U.S. affiliate marketing spend is expected to grow from $1.9 billion in 2009 to $4 billion by 2014, with a compound annual growth rate (CAGR) of 16% from 2009 to 2014, according to a recent study by Forrester Research. Forrester Research interviewed “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Peformance Marketing Alliance, [...]
Burst Media has announced today the promotion of Chuck Moran to the position of CMO. Mr. Moran joined Burst in 2001 as Market Research Manager and has since advanced to VP of Marketing.
Burst Media’s President and CEO, Jarvis Coffin said, “Chuck’s extensive industry knowledge and experience has played a vital role in our success over [...]
During 2008 and the first eight months of 2009, Lotame examined over 100 rich-media campaigns it ran and found that social media advertising does not perform nearly as well as ads running on non-social sites. Their study showed lower click through rates on sites like Bebo and Flixster.
They compared their data with the industry standard [...]