From the category archives:

Ad Exchange

TRAFFIZ Appoints Steve Felsher to Board of Advisors

by Jay Gould on October 7, 2009

TRAFFIQ has announced the appointment of Steve Felsher to its Board of Advisors.  Mr. Felsher previously served as the Vice Chairman and Chief Financial Officer-Worldwide of Grey Global Group Inc.  He oversaw the acquisition of Grey Global Group by WPP Group plc.

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SpotXchange Breaks Into comScore’s Top 20 Video Metrix

by Jay Gould on September 24, 2009

SpotXchange has broken into comScore’s top 20 Video Metrix with 47 million visitors per month with its in-stream pre-roll video ad unit.  comScore also reported that SpotXchange’s combined potential reach for in-banner and in-stream video ads is now 109 million unique visitors per month.
According to SpotXchange CEO Michael Shehan, “joining comScore was an important first [...]

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TRAFFIQ Announces Strategic Partnership with Worldwide Partners, Inc.

by Jay Gould on September 22, 2009

TRAFFIQ has announced a strategic partnership with Worldwide Partners, Inc. (WPI), the world’s largest owner-operated advertising and marketing communications network.  The partnership designates TRAFFIQ as the digital media platform of choice for media teams at WPI partner agencies in the United States.
TRAFFIQ recently raised a $10 million round of Series B financing in August, as [...]

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