Online Advertising Network Industry News
From the category archives:
by Jay Gould on October 7, 2009
ScanScout, one of the leading online video ad networks, has introduced a new ad unit called the Super Pre-Roll, which the company says is a more interactive unit than the typical online video ads.
A Super Pre-Roll will take a company’s existing TV ad and place multiple interactive ‘overlay’ placements on top of it. The overlays [...]
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by Jay Gould on October 7, 2009
Six newspapers in Pittsburgh have formed an ad network that reaches over one million unduplicated readers called the Greater Pittsburgh Newspaper Network.
The newspaper companies within the newly formed ad network include, the Beaver County Times, the Butler Eagle, the Indiana Gazette, the Pittsburgh Post-Gazette, Trib Total Media and the Washington Observer-Reporter.
The newly formed ad network [...]
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by Jay Gould on October 1, 2009
Federated Media Publishing, a digital media ad sales rep firm that helps advertisers and marketers reach consumers on targeted blogs and websites, has named Deanna Brown as its president and COO. Prior to Federated Media, Brown served as the president at Scripps Networks Digital, and also held vice president and general manager titles at Yahoo [...]
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by Jay Gould on October 1, 2009
Jambo Media, LLC, an online video solutions provide, has announced today that it has selected content delivery network (CDN) services from Limelight Networks Inc. to power all of Jambo’s video properties, which include the Jambo Video Network and JamboTV.com. Jambo Media serves more than 2 million daily video plays and supports video on more than [...]
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by Jay Gould on September 28, 2009
U.S. affiliate marketing spend is expected to grow from $1.9 billion in 2009 to $4 billion by 2014, with a compound annual growth rate (CAGR) of 16% from 2009 to 2014, according to a recent study by Forrester Research. Forrester Research interviewed “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Peformance Marketing Alliance, [...]
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by Jay Gould on September 28, 2009
Burst Media has announced today the promotion of Chuck Moran to the position of CMO. Mr. Moran joined Burst in 2001 as Market Research Manager and has since advanced to VP of Marketing.
Burst Media’s President and CEO, Jarvis Coffin said, “Chuck’s extensive industry knowledge and experience has played a vital role in our success over [...]
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by Jay Gould on September 28, 2009
During 2008 and the first eight months of 2009, Lotame examined over 100 rich-media campaigns it ran and found that social media advertising does not perform nearly as well as ads running on non-social sites. Their study showed lower click through rates on sites like Bebo and Flixster.
They compared their data with the industry standard [...]
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by Jay Gould on September 25, 2009
appssavvy will be hosting a new event with representatives from leading brands and agencies, publishers and developers of social media on October 20th entitled: Whiteboarding the Future of Social Media. According to the appssavvy blog, the event is “designed to deliver answers, spur ideas and share key lessons from real-life social media efforts”.
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by Jay Gould on September 25, 2009
As most people know, the main attractions at Times Square are the video billboards, which include Clear Channel’s Spectacolor HD sign, ABC SuperSign, the Nasdaq monitor and News Corp’s Astrovision Sign. AdWeek reports that a newly-formed ad network called Times Square Domination will now make it easier for brands to simultaneously advertiser across them.
The new [...]
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by Jay Gould on September 25, 2009
Sedo has announced today that it has acquired Oklahoma City-based ParkingPanel.com, a domain monetization service provider. ParkingPanel.com offers domain owners multi-variant template optimization, semantic meaning-based analysis, and advertising matching.
Sedo plans to incorporate the ParkingPanel technology into the Sedo brand, and transitioning ParkPanel’s members to Sedo’s platform by the end of the month.
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