From the category archives:

Ad Optimization

Rubicon Project Closes $9 Million Third Round Lead By NBCU

by Jay Gould on September 22, 2009

The Rubicon Project has secured its third round of investment lead by NBC Universal’s Peacock Fund.  Peacock provided $6 million, with the remaining provided by previous investors Clearstone Venture Partners and Mayfield Fund.  In total, The Rubicon Project has now raised $42 million.
This news comes on the heels of their recent acquisition of Others Online [...]

{ 0 comments }

The Rubicon Project Acquires Others Online as its First Acquisition

by Jay Gould on September 15, 2009

The Rubicon Project has used some of the $33 million they have previously raised in venture funding to acquire Others Online, an audience optimization company whose technology optimizes inventory and audience.
According to Frank Addante, CEO and Founder of the Rubicon Project, “there are two new challenges facing the online ad industry; audience and data fragmentation.”  [...]

{ 0 comments }