comScore Top U.S. Online Video Ad Networks in February 2010
April 13, 2010 in Announcements by Jay Gould
comScore released their February 2010 list of top U.S. online video ad networks, and Tremor Media has ranked as the top video ad network with a potential reach of 81.7 million viewers, or 46.9 percent of the total video viewing audience. The full list is below:
Other notable findings from February 2010 include:
- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 38.3 percent penetration of online video viewers, BBE with 18.3 percent, and BrightRoll Video Network with 18.1 percent.
- 83.1 percent of the total U.S. Internet audience viewed online video.
- 132.4 million viewers watched 11.9 billion videos on YouTube.com (89.5 videos per viewer).
- The average Hulu viewer watched 23.3 videos, totaling 2.4 hours of video per viewer.
- The duration of the average online video was 4.3 minutes.
