Online Advertising Network Industry News
From the category archives:
by Jay Gould on October 7, 2009
ScanScout, one of the leading online video ad networks, has introduced a new ad unit called the Super Pre-Roll, which the company says is a more interactive unit than the typical online video ads.
A Super Pre-Roll will take a company’s existing TV ad and place multiple interactive ‘overlay’ placements on top of it. The overlays [...]
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by Jay Gould on October 7, 2009
TRAFFIQ has announced the appointment of Steve Felsher to its Board of Advisors. Mr. Felsher previously served as the Vice Chairman and Chief Financial Officer-Worldwide of Grey Global Group Inc. He oversaw the acquisition of Grey Global Group by WPP Group plc.
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by Jay Gould on October 7, 2009
Six newspapers in Pittsburgh have formed an ad network that reaches over one million unduplicated readers called the Greater Pittsburgh Newspaper Network.
The newspaper companies within the newly formed ad network include, the Beaver County Times, the Butler Eagle, the Indiana Gazette, the Pittsburgh Post-Gazette, Trib Total Media and the Washington Observer-Reporter.
The newly formed ad network [...]
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by Jay Gould on October 1, 2009
Jambo Media, LLC, an online video solutions provide, has announced today that it has selected content delivery network (CDN) services from Limelight Networks Inc. to power all of Jambo’s video properties, which include the Jambo Video Network and JamboTV.com. Jambo Media serves more than 2 million daily video plays and supports video on more than [...]
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by Jay Gould on October 1, 2009
A recent phone-based survey of 1,000 Internet users found that 66 percent did not want web sites to show ads to them that are tailored to their interests. In fact, 73 percent said that they thought the practice of customizing ads based on their previous online behavior was “not OK.”
In addition, 92 percent of all [...]
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by Jay Gould on September 28, 2009
During 2008 and the first eight months of 2009, Lotame examined over 100 rich-media campaigns it ran and found that social media advertising does not perform nearly as well as ads running on non-social sites. Their study showed lower click through rates on sites like Bebo and Flixster.
They compared their data with the industry standard [...]
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by Jay Gould on September 24, 2009
SpotXchange has broken into comScore’s top 20 Video Metrix with 47 million visitors per month with its in-stream pre-roll video ad unit. comScore also reported that SpotXchange’s combined potential reach for in-banner and in-stream video ads is now 109 million unique visitors per month.
According to SpotXchange CEO Michael Shehan, “joining comScore was an important first [...]
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by Jay Gould on September 21, 2009
ValueClick has announced a new vertical network called Moms Media today, which reaches 17.6 million unique visitors per month, according to comScore Media Metrix.
The Moms Media is comprised of several well-known publishers including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It’s a Moms World, StorkNet, The Green Mom Review, [...]
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by Jay Gould on September 21, 2009
Adify has announced the introduction of interstitial, roadblocks and overlay ad units for brand marketers to reach more than 12,000 hand-selected websites across more than 200 vertical ad networks.
According to Russ Fradin, founder and CEO of Adify, “Due to a complex sales process, interactive ad units, interstitials, and roadblocks are typically sold on a direct [...]
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by Jay Gould on September 17, 2009
Lotame will announce a partnership with Dimestore Media to allow multiple-question surveys directly from ads according to Mediapost. Prior to serving an ad, metrics from questions calculated dynamically will determine the person’s intent to buy, brand awareness, primary message retention and attitude of the brand.
Lotame will have unlimited access to Dimestore’s non-identifiable consumer data, to [...]
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