Gaiam Sends Their LIME Vertical Ad Network To The Deadpool
April 4, 2010 in Deadpool by Jay Gould
According to ecorazzi, as of March 31, 2010, Gaiam has announced that they’ve closed their green LIME ad network. Gaiam acquired LIME in 2007, which at the time was majority owned by AOL founder Steve Case. In May 2007, they launched the first ad network dedicated to green living and the LOHAS movement. After digging around, it does appear they still have a LIME Ad Network website still online, perhaps this will be taken down shortly.
According to their site, they describe themselves as:
The LIME Network is a collection of websites and blogs each have their own established audience and voice; all which keep in line with LIME’s brand and mission.
The LIME Ad Network helped green advertisers reach green websites. At one point, LIME Ad Network was the leading green ad network.
Gaiam is also shutting down Gaia.com, a fourt year old social networking site. As their site says “Thought its been an incredible four years, due to current economic conditions, Gaia Community has become simply too much to support. As of the end of this month, I’ll be leaving, off to an overdue break, a new business venture, and a few adventures abroad, and the site will be shutting down”
The green vertical should be a strong ad network vertical, so this is a surprising outcome. Based on the public statement by Gaiam, perhaps focus was more of an issue than the economy and the vertical. A few remaining green networks include Matter Network, SustainLane and Natural Path Media.