From the category archives:

Partnerships

Tribal Fusion and Greystripe Partner to Debut Mobile Ad Offering

by Jay Gould on September 16, 2009

Tribal Fusion, a leading advertising network, announced a partnership with Greystripe, a rich media mobile advertising network. Tribal Fusion will leverage Greystripe’s technology to reach the growing number of Apple iPhone and iPod Touch users internationally with new rich media mobile advertising.
The ads will appear when a user selects a game or application, before the [...]

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DataXu Launches First Real-Time Optimization Platform and Partnership With Havas Digital

by Jay Gould on September 16, 2009

DataXu launched the industry’s first real-time optimization platform at the TechCrunch50 Conference yesterday, enabling advertisers to measure, analyze and optimize digital media across the ad exchanges of Google, Yahoo and others.
The DataXu platform values, bid manages and buys each ad impression individually, making real-time decisions on each ad opportunity, as it occurs.
DataXu also announced that [...]

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Collective Media Partners With OggiFinogi to Launch Online Video Advertising Platform for TV Marketers

by Jay Gould on September 16, 2009

Collective Media, an advertising network, and OggiFinogi, a video and rich media specialist, have partnered in a deal that both companies say will combine TV ad formats with online scale, targeting and reporting.  They have launched an online video advertising platform that gives TV marketers a scalable and measurable way to reach targeted audiences online.
The [...]

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