U.S. affiliate marketing spend is expected to grow from $1.9 billion in 2009 to $4 billion by 2014, with a compound annual growth rate (CAGR) of 16% from 2009 to 2014, according to a recent study by Forrester Research. Forrester Research interviewed “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Peformance Marketing Alliance, [...]
ValueClick has announced a new vertical network called Moms Media today, which reaches 17.6 million unique visitors per month, according to comScore Media Metrix.
The Moms Media is comprised of several well-known publishers including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It’s a Moms World, StorkNet, The Green Mom Review, [...]
With Adobe’s recent acquisition of Omniture for approximately $1.8 billion, shares of ValueClick (VCLK) once again began to rise on the rumor that perhaps they may be next. In fact, since the Omniture acquisition announcement, they have risen 9%.
It appears every time there is an acquisition of an online advertising business, the ValueClick stock rises [...]